The Thoughts of America's Most Exclusive Private Clothier

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Man’s Rejection or God’s Protection

William Wilson, CEO

Rejection is as much a part of life as acceptance. At times, more so. Sometimes, it’s the caveat that predicates our path to success. Oftentimes when I speak to budding entrepreneurs, or students, they assume that things come easy for me because I have reached, what they feel, is a great level of success. Though I have been blessed to have achieved some success; I am nowhere near my goal. Contrary to some of their beliefs, I still face a significant amount of adversity and failure every day. No great achievement comes without risk and failure. The sooner we accept that, the sooner we can truly start our path to success.

As some of you know, I have been on a search for space for the Charlotte office of William Wilson Clothing. I wasn’t looking for anything overly extravagant. I was looking for 300-400 sq. ft., near Uptown or in the Meyers Park/ Dilworth area. I had a budget in mind that I felt was fair, and I began my search. Oddly enough, I quickly found what I thought was a blessing from God. There was a space in the Charlotte Plaza Building,  between Showmars and Starbucks that was perfect. I called the leasing agent, Mike Lucier of CB Richard Ellis, and scheduled an appointment to view the space. Turns out. it was an old florist shop, so there was a lot of pegboards on the wall and a tile floor. All I really needed from them was to lay down carpet, and return the walls to sheetrock, which would be necessary for anyone. Other than that, it was PERFECT! Great location, plenty of traffic, built in marketing, and the price was lower than I was looking for. This would have probably been his easiest lease of the year. Send me a proposal, let my lawyer look at it, I sign it, we’re in by Dec 1, and everyone is happy. No brainer, right? Not so fast my friend.

For whatever reason, I could not get him to send me a proposal. For weeks I emailed, called and texted him to send me a proposal. I even went so far as to email the owners of the building to see if they just didn’t want to lease to me, or if there was some other issue. I received a response saying that they did want to lease to me, and that I would receive some correspondence from Mike. The correspondence I received was I’d have something in a couple of weeks. That was in November. Til this day, I have received no proposal, lease agreement, or any other correspondence to advance this process. I was upset. I was disappointed. This was an ideal location and I could practically print my own money from that place. But for whatever reason, they rejected me, and my business. Thus began a long, annoying, arduous task of looking for a space. Though I found other prospects, none were what I was looking for. None of them made me say “WOW!” I eventually found a space that “would do” and was about to sign papers on it, when I called the agent to ask a question, I didn’t get a response. I emailed the next day. Same thing. “Here we go again”, I thought. This is ridiculous. ANOTHER rejection. So as I’m driving down the road, I see this sign against a building. I call it, not thinking much about it at the time. In fact, I’d seen the signs many times driving on that street. It was for a 640 sq ft space, which was more than I needed, and what I assumed would be out of my acceptable budget.

The agent, Jay Snover, called me and I met him the next morning at the building. I looked at the space. WOW! It was perfect. It was bigger than I needed, but not as much as I thought. They were about to lay down new carpet, and had painted the walls. I won’t go into the details of the negotiations, but let’s just say, they gave me FAR AND BEYOND what I was looking for, at half the price of the first building. In fact, this space will directly represent the brand William Wilson Clothing has grown to represent. I couldn’t have asked for anything better. Now I understood why God kept allowing me to be rejected. He had something better in mind. And it was right in front of me all the time. By the way, I happened to be at the Charlotte Plaza Building the other day. The space is still available.

We are often discouraged by failures in our life. This is understandable. When you put your heart and soul into something, and it doesn’t work, it hurts. And sometimes it hurts really bad. I had lunch with a dear friend of mine, Nathan Krum, at the Speedway Club and he made the statement, “Sometimes man’s rejection, is God’s protection.” Though he was talking about another situation, it fit perfectly here as well. Quite often, our greatest joy will come after our greatest pain. Don’t fall for silly bravado like “Failure is not an option.” “All I do is win” and that foolishness. Failure and rejection is always an option. More often than not, it’s a possibility. But it’s what you do when you get rejected that defines who you are. Not the rejection. Believe in yourself. Stay strong. And stay prayed up. God will provide a way, out of no way. After all, “If God be for you, who can be against you.” (Rom 8:31) Until next time….

God bless and dress well,

William Wilson, CEO

William Wilson Clothing

Don’t Become A Victim Of Your Brand

William Wilson, CEO

I have been blessed to have had a significant amount of success since I started my company. But it has come at some costs. Some that I was aware of, and some that were not so obvious. You see, when I started the company, I didn’t know a lot about the industry, or my target demographic. The one thing I knew is that people reacted to brands that reflected success, power, or exclusivity. So I studied, watched and learned. I did the research, and formulated a plan, and implemented the plan to deliver just that. Nothing wrong with that, right? After all, that is what we’re taught to do. And it worked, I developed a brand that started to gain headway. I had some big wins, and they led to more wins. I had to be doing things right. Right? After all, people knew my name, invited me to stuff, wrote articles about me, wanted to be around me, and even wanted to take pictures and stuff with me. No one told me that I wasn’t, so I had to be doing the right  thing.  But I was wrong. Very wrong. I was slowly making a VERY BIG MISTAKE.

Without me realizing it, I was being overtaking my brand. What’s wrong with that, you ask? There is a lot wrong with that. First, your brand should be an extension of you, not the other way around. I became a slave to my brand. My whole world was my brand. The places I went, the people I talked to, the clothes I wore, the people I spoke to, EVERYTHING was about the brand, and the business. That’s not necessarily me.

You see at the core, I’m just a country boy from Arkansas. I like life simple. I’m not motivated by money, possessions, and the spotlight. Sure I like nice stuff, but I’m actually happier eating a hot dog from a street vendor than I am a steak from a fancy steakhouse. I don’t need fancy cars, or a lot of hoopla. I am actually pretty low maintenance. Given the choice, I’m much happier at home watching my DVR, and playing on my laptop than being out in the street. But as I allowed my brand to take over, I unknowingly lost track of myself. Almost all of my conversations, relationships, and dealings were about William Wilson Clothing. Somehow, “The Clothier” began to overtake “William”. People were no longer meeting William Wilson, the person. They were meeting William Wilson, the brand. The were meeting “the genius mastermind of what will one day be one of the elite clothing brands in the world”. I was always in brand promotion mode. It consumed everything I did, said, and thought, and I had no idea. People were no longer meeting me, me were meeting my corporate representative.

It wasn’t until a great and dear friend named Keysha Walker, sat me down and gave me a observation as she saw it. She saw me as two people. The business person that had to be “ON” in public. And the more laid back, easy going person that I was privately. As I sat and listened to her observation, I wasn’t always happy with what she had to say. But I respect her opinion as a business woman, and as a friend, so I listened. And as I did, I began to realize that what she saw was not who I wanted to be seen as. She saw me as a person that was only about business, and promotion of my brand. That wasn’t the type to let my guard down, and be fun, be funny, and vulnerable.  I can understand why she would think those thoughts. I was so busy trying to build the William Wilson “Clothing” brand, that I was potentially killing the William Wilson “Personal” brand.  She said numerous times “Just be you.”

So I’m writing this as an apology to anyone that I may have rubbed wrong in the past; and as a warning to those who follow me, look to me for guidance, or are currently working on building their corporate brands. If I came across to you as unapproachable, arrogant, too good, or anything of that nature; I want to extend to you, my sincerest heartfelt apology. It truly was not my intention.

Make sure to not get so caught up in building your brand that it begins to consume you. Be who you are naturally. Don’t allow the actions you take to wrongly define who you are. Understand that you cannot please everyone and that some people will always have negative things to say, because that’s who they are. But everyone that gives you criticism isn’t “hating” on you. Sometimes they do it because they care about you, and want what’s best for you. I’m blessed to have a friend like Keysha, to give it to me straight, and didn’t care if it hurt my feelings. I will be a better man for it. And my brand will be better for it too. Being a man isn’t about always being right. It’s about doing right. I want to be the best man I can be. I will make mistakes and fall short. Hopefully, I’ll always have friends like Keysha to stop me before I do too much harm. Until next time….

God bless and dress well,

William Wilson, CEO

William Wilson Clothing

William Wilson Partners with Allen Edmonds Shoes

Celebrity clothing designer, William Wilson, known for being one of the most exclusive custom clothiers in America, has entered into a partnership with men’s shoe manufacturer Allen Edmonds as a brand ambassador. The agreement will allow his custom clothing firm, William Wilson Clothing, to provide its clients with the full line of  highly respected men’s shoes, including custom shoes, without having to go to the store. So clients can order their suits, shirts, skirts, trousers, overcoats and shoes without ever having to leave their home or office. This is the first apparel partnership for William Wilson Clothing.

“No suit is complete without a great pair of shoes. My customers had often asked if I was going to start making shoes, or if I had recommendations for shoes. I knew it was important to provide that service, but I also wasn’t going to rush into an agreement just to say I provide them. I wanted something that was commensurate with the William Wilson brand. Allen Edmonds has a legacy of quality, a reputation for superb customer service, and a commitment to sticking to its core values. The fact that it is an American company was icing on the cake. After meeting with Paul Graangard, President and CEO of Allen Edmonds, and Heron Laing, GM of the Allen Edmonds store in the upscale Southpark area of Charlotte, NC, I knew this was the company to partner with. I look forward to a long, and productive, relationship between Allen Edmonds Shoe Company and William Wilson Clothing.”

In honor of the new partnership, for the month of January, clients who purchase 2 William Wilson suits will receive a pair of Allen Edmonds shoes.

To schedule an appointment, or to learn more about William Wilson Clothing

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The William Wilson Black Label Party

The William Wilson Black Label Party was an overwhelming success. Thank you to everyone that came out. I truly appreciate you taking time out of your busy schedules to support the 3rd anniversary of William Wilson Clothing.

The Black Label Party was held at the private residence of Doug Ehmann, at the Trust Building; Charlotte’s most exclusive residential building and home of  Michael Jordan. The unit is on the market, by the way, for $1.6 milllion.  All food was provided by Chef Michael Bowling, and was a common source of conversation throughout the night. Photography was provided by Ron Deshaises of Treasured Events of Charlotte, and Kevin Douglas of Captured by Kevin. Music was provided by Kevin Porter of Elite Entertainment. Gift bags were sponsored by Remy Cointreau, and contained bottles of Remy Martin VSOP and Macallan Cask Strength. And the drinks were professionally mixed by mixologist Johnny Walker.

The Black Label Party was the star-studded event of the year. Attendees included current Carolina Panthers James Anderson, Legadu Naanee, and Jason Williams, NBA legend Eric “Sleepy” Floyd, former NFL players Al Wallace, Mo Collins, Leonard Wheeler, Hess Hempstead, and Collin Branch, NASCAR drivers Brad Coleman and Landon Cassill, and ESPN Analyst Justin Kutcher. Even Bobcats President Fred Whitfield made an appearance. Charlotte CEOs Michelle Fish of Integra Staffing and Bankston Partners, Ryan Stone of Jetpool, Real Estate Superagent Shane McDevitt, of McDevitt Real Estate Agency, Tom Kakadelis of Outland Cigar, Heels.com CEO, Eric McCoy, Todd Albaum of Scarlet Plus, and Sonya Barnes of the International Fashion Style Academy were also in attendance.

The much anticipated William Wilson “Exclusivo” cigar was introduced to the cigar savvy crowd, to outstanding reviews. The unanimous consensus was, it is an extraordinary cigar, and well worth the 2 years it took to develop it. Many liked its subtle blend of a smooth blend, with a slight robust bite, accented with a lovely hint of coffee and chocolate, and no aftertaste. Pre-orders were taken and delivery will begin at the beginning of February.

I would like to personally thank everyone that has helped make William Wilson Clothing the success it has become. Without you, I am just a country boy from Arkansas with a wild idea. I could not have done this alone. It took all of you to make this happen. Thank you again.

God bless and dress well,

William Wilson, CEO

William Wilson Clothing

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