The Thoughts of America's Most Exclusive Private Clothier

Posts tagged “Branding

William Wilson to Design Jacket for Bronko Nagurski Winner

From  the Grammys, to the Oscars, to NASCAR, if there is a high profile sports award to be given, celebrity clothing designer, William Wilson appears to be the man to call. The Bronko Nagurski Awards are no exception. William Wilson has been chosen to design the jacket for the winner of the 2011 Bronko Nagurski Award. This is one of the most prestigious awards in all of sports. It is presented to the top defensive player in college football. The award will be presented on December 12 at 7PM, at the Westin Hotel.

Previous award winners include some of the most recognizable names in the NFL. Some of the legendary winners are Warren Sapp, Champ Bailey, Charles Woodson, Terrell Suggs, James Laurenitus, Brian Orakpo, and last year’s winner Da’Quan Bowers. This years finalists are nothing to sneeze at either. They are Mark Barron from Alabama, Morris Claiborne from LSU, Luke Kuechly from Boston College, Whitney Mercilus from Illinois, and Devon Still from Penn State.

“The Bronko Nagurski Award is about consistency in excellence, at the highest level. The William Wilson brand operates on the same principle. To partner with such prestigious brands as the Bronko Nagurski Award and The Touchdown Club was an easy decision.” says CEO, William Wilson. “I only partner the William Wilson brand with brands that share a common creed. John Rocco has done an amazing job with the Bronko Nagurski brand, and I look forward to a long lasting relationship and productive relationship.”

No one knows who the winner is. That secret is kept well guarded. But whoever it is, they will definitely be well dressed. They will be presented with a midnight black, custom sports coat from the William Wilson Black Label Collection. The Black Label is an invitation-only collection, and it one of the most exclusive clothing brands in the world. Though the jacket will be priceless, a regular sports coat from the collection has a starting retail price of $3500.


Don’t Make The Mistakes I Made This Year

William Wilson I want to personally thank you all for helping make 2010 an incredible year for William Wilson Clothing. Like any company, we have had our share of ups and downs, yet it simply made us a stronger brand. As you know, I’m a transparent guy. I like to help those I can. I have made some good and bad decisions this year, some could have been catastrophic, but God placed people around me to make sure it wasn’t. In hopes of helping you avoid some of the mistakes I have made, I will let you in on some of my LEAST desirable situations.

First, I waited too long to put together a team. I treat my company like it’s my child, and I didn’t trust anyone else to take care of certain things. I tried to do everything myself. As a result, some of my greatest accomplishments went unnoticed.

For example, I did Calvin Richardson’s suit for the Grammys this year. He was recognized as “Best Dressed on the Red Carpet”. This is a big deal. For a local clothier from Charlotte to even be doing a suit for the Grammys should have at least warranted some interviews, not to mention being named best dressed. But it went relatively unknown. I may never repeat that feat again, but again it’s a lesson learned. Fortunately there’s a bright side to this lesson, Calvin has been nominated again for the Grammys, and I will once again be doing his suit. This time it will be the William Wilson Black Label Grammy debut. And I’m determined that it receives its proper press.

Second, I contracted with a PR firm and didn’t have the outcome I anticipated. I will take the blame and say I did this without fully understanding how PR works. I assumed they kind of took the lead in this arena, since they were the experts. Apparently, I wasn’t as involved as I should have been. I now know EXACTLY what is a reasonable expectation, and I will make sure to leave no window of doubt concerning my expectations next time. In addition, I will ensure that I don’t allow myself to feel as if I’m not a big enough client to demand the attention I feel I should have received. Again, my fault.

Third, I hosted my first golf tournament, The William Wilson Celebrity Invitational presented by Jetpool. The tournament, and the pairings party, was a smashing success. Everyone had a great time. You would never guess the mess we had with the food. I will show the guilty parties more respect than they showed me, or my events, and not get too detailed. Let’s just say I thank God for providing me with a sponsor that was more involved with the event than the food sponsors. We were in a precarious position, because the ball was dropped and we didn’t know until 48 hours before the event. This actually left us in a tight spot up to 20 minutes before my event was set to start. Through Jetpool’s professionalism and preparedness, we were able to form a contingency plan to keep a potentially catastrophic and embarrassing event from happening. I have three words of advice on this one: “Trust but verify.” I didn’t think of this, it was actually a quote from Pres. Ronald Reagan.

Sprint Cup Rookie of the Year Kevin Conway

Kevin Conway,with girlfriend Angel Taber, wearing William Wilson Black Label on the Red Carpet at the NASCAR Awards.

Fourth, I again was not prepared to maximize an opportunity in front of me. NASCAR driver, Kevin Conway, won the 2010 Sprint Cup Raybestos Rookie of the Year. Kevin debuted the William Wilson Black Label, the most exclusive line of men’s custom suits in the world, at the NASCAR Awards Banquet in Las Vegas on national television. Again, as incredible as this was, it went relatively unnoticed, except by you, my loyal fans. Even some people in the media that knew about it, let the moment pass; preferring to write yet another article about one of the 300 local fashion shows taking place in Charlotte.

As you can see, I made some huge errors in judgment. I made many, many more as well, but I don’t want to bore you with them. Fortunately, I have learned from my mistakes. The first thing I did was acquired a mentor, Leonard Wheeler. Next, I began to assemble my team. God has put some incredible people in front of me to help guide me. Now I have Alexander Sok as my Director of Creative Development and Operations, Lilly Pad & Pen as my Editorial Firm and Kaytlyn Lackey to head my Video department. On Christmas Eve, I added our first intern, Grace Mills to serve on board our Graphics department. I feel these individuals, as well as others I will add to the team, will help William Wilson Clothing fill some voids in our brand. I look forward to what the New Year will bring. We have some incredible projects in store for 2011. I hope God blesses your 2011 to be more amazing than you could ever dream of, and that this blog will help you avoid making the same mistakes I did. Until next time…

God bless and dress well,

William Wilson, CEO

William Wilson Clothing


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