Ace’s High

William Wilson, CEO William Wilson Clothing

Those of you who know me, not only know that I don’t drink; but that I have never had alcohol- or a cigarette for that matter. This is a little factoid that will never change. However, it is my job to stay abreast on the latest and greatest hot products on the upscale market. This includes cigars, alcohols, and an abundance of other luxury items. Today I will be talking about champagne. Or should I say, the new “King of Bubbly”

It’s called Armand de Brignac. This little known luxury bottle of bubbly goodness, burst on the scene when rapper, and luxury aficionado,

Armand de Brignac is also known as Ace of Spades, in affluent circles

Jay-Z chose it as his replacement for Cristal. He obviously felt disrespected when the general manager of Cristal proclaimed his displeasure for all the love his champagne was getting from the rap community. Well as the old saying goes, “1 man’s loss is another man’s gain.” The new king is undoubtedly loving being on top. According to Cahal Milmo of Just 36 months since it first appeared, Armand De Brignac will mark its success in muscling in on some of the hardest-fought turf in the €3.26 bn global champagne business by selling out its entire production run of 60,000 bottles. Not bad for a micro operation that employs just 20 people.

Known in the inner circles of the uber rich as Ace of Spades for it’s pewter logo which looks like the ace of spades,Armand de Brignac goes for a cool $250-$280 a bottle. So if you are ready to step your luxury spirit game up and want to play like the big boys. You know what to buy.

Until next time,

God Bless and Dress Well,

William Wilson

Consistency Pays Off

William Wilson, CEO William Wilson Clothing

I was going to post an article on planning today, but a very cool thing just happened to me, that I think bears sharing. I just got off the phone with a new client. Not just any client. This gentleman is one of the biggest CEO’s in America. He is on numerous television shows, and in magazines. His words effect the stock market. Per my clients’ wishes, I will not divulge his name. I am posting this, with his permission, to explain why he decided to pick me as his private clothier.

He told me he had been observing me for about 6 months. I spoke at a university and his son was impressed by my speech. That night, he spoke to his dad and asked him who handled his clothing. His dad told him, and asked him why. He told his dad he had heard me speak and he was impressed. So he started observing me. He said he liked that I was committed to exclusivity by limited my clients to 200, and only accepting 3 new clients a month. He also felt I understood his demanding world. He told me the clothier’s he has dealt with in the past have had no idea what his world is like, and thus what his needs were, or how to deal with them. But he said what really solidified his interest in me was the way I handled a disagreement I had with my friend Sam Badger on Facebook one day. Though she and I disagreed on some points, he appreciated that I defended her when others got involved and attempted to attack her. He said it spoke towards my integrity, and my personal brand.

When he called me this morning (personally I might add). Though he truly expected me to back off my wait list position. He appreciated that I didn’t. And happily accepted a spot on my waiting list. Staying with my principles and business model impressed him so much, he not only went on the wait list, he stated that  he wanted me to replace every suit and dress shirt in his closet, and sent a sizable deposit as a show of good faith.

So as you go on with your day, understand this. Someone is watching you at all times. Someone may be watching the way you handle your business this very second. Will they be impressed with what they see, or turned off by it? That decision is up to you. A consistent brand management strategy is speaks volumes to your integrity, your commitment to excellence, your professionalism, and your desire to be the best.

Thank you for your time,

God Bless and Dress Well

Infrastructure- It’s Not Just a Political Talking Point

William Wilson, CEO-William Wilson Clothing

The two most important factors in the initial success of your business is planning and infrastructure, period. I will discuss planning in a future post, but today we are talking about infrastructure. Infrastructure is defined as “The basic, underlying framework or features of a system or organization.” Infrastructure allows you to be flexible, confident, and provide a consistent level of product quality and service. Without the proper infrastructure, even the greatest salesman will go broke. I am often asked to help someone take their business to “the next level”. However, they usually aren’t solidly based on their current level, because they have a fluctuating infrastructure. Everyday they are changing something.  They cannot maximize their position, expand with quality continuity, or adjust to the market place. This will surely guarantee failure at some point.

My business was able to become solid relatively quickly because I spent 9 months doing research. First I decided how I wanted my company to look from an execution position. Meaning, how do I describe the logistical services of my company and its products? I wanted to be able to tell my clients 4 things:

1. I have the highest quality suits in the industry.

2. I can deliver 100% custom suits in as little as 7 days.

3. I offer the only concierge-level service in the market.

4. I offer exclusivity that no-one else can provide.

I decided upon these 4 objectives, because these are the things that are important to my clients base. Once I set

Denzel Washington told an actor on The Great Debaters- "Do what you have to do now, to do what you want to do later."

these as my baseline, I set upon developing an infrastructure that would facilitate it. I focused strictly on these objectives. Not price. Not how much will I make. Not where to open a store. I focused strictly on these objectives and moved on from there. I identified my fabric source, and my sewing team. I made sure they could deliver on my demands. I checked my wardrobe to make sure I looked the part. Otherwise, I undercut the integrity of my brand. And I established a list of places and things you will NEVER see me associated with. I did this because you are identified by where you go, and who you regularly deal with.  This was not easy, I logged thousands of boring, tedious, brain numbing hours at my computer; forsaking many of the pleasures of life to build this. My personal, social, and romantic life had to take a backseat to build this infrastructure. The bible says “To whom much is given, much is required.” I sacrificed a lot, but it is paying off now. Denzel Washington told on of the stars of The Great Debaters, “Do what you have to do now, to do what you want to do later.”

Thank you for your time,

God Bless and Dress Well!

The New “Perspective” Format

I want to thank all of you who have followed and read The William Wilson Perspective. I have been led to go a different direction with The Perspective. I’m often asked to help people with their gift ideas, businesses, and branding strategies. I am in the process of writing a common sense book on building your business, and working with high net worth people (yes there is a difference). I wish I could help everyone, but I can’t. I think the best way for me to help is through my blog. Therefore, I will be using The Perspective to assist you with the questions I most often asked. I will also be focusing on high-end products. I work with high net worth gentlemen with very demanding, yet affluent lifestyles. I have to be abreast of the items that are important to them, as well as the intricacies of running a successful business that caters to a client base that expects the best of everything.

The First Lesson: Have a Business Model That Fits Your Client’s Needs

My business model isn’t complicated, it’s extremely focused. It’s focused solely on exclusivity and service, not volume. You see I target a very deliberate and concentrated client pool. My clients are successful, and often high profile gentlemen that not only want the best, they can afford it. They live their lives in such a manner that everything is about quality, image, and branding; not price. Don’t get me wrong, they don’t want to be taken for a sucker, but they understand price versus value. If you don’t understand that’s okay, most people don’t. There will be a blog post coming about that.

Anyway, my business model is about exclusivity. Many companies claim to offer exclusive products, but they really don’t. They offer expensive products. A product is not exclusive, just because it’s expensive. Sometimes it’s just overpriced. A product is not exclusive if it is mass produced, and sold to anyone willing to write the check. Expensive only implies exclusivity, it doesn’t guarantee it. It’s like when you go to an event, and they have a “VIP” area, but the ticket price is only $15-$30 dollars more. That’s NOT VIP! That’s a corner of a room marked off with a velvet rope.  True VIP comes with perks, and unique access. At a Bobcats game you can get a great lower level seat for $60. But to get VIP treatment, you are going to pay $200 and up. You see the same game, but you get preferred parking, wait service, and private restaurants not available to everyone.

My Business Model

I am one of the most exclusive clothiers in the world. As a private clothier, I am not open to the public, and I only accept 3 new clients a month. I am available to my clients 24 hours a day. I often meet my entertainment industry clients after midnight, because they are in the studio recording. To become my client, you must either be extended a personal invitation, or fill out an application for client consideration. Private client membership is limited to 200 (only 115 available to Charlotte clients).  Most people don’t have the option of being my client, because I decide whom I choose to do business with. Not because I’m better than anyone, but because my business model is designed to service a uniquely specific demographic. I don’t target my clients because they have excessive income. I target them because they appreciate and value my product.  If I have already accepted my 3 clients for the month, I give them the option of a wait list. Some of you may feel this is bold or cocky. If you do, you are not my client. Nor do you understand the needs, and emotional triggers, of my clients, or understand the service I provide. I don’t just sell suits, I sell time. I sell access, and I sell bragging rights to my clients. My clients are not impressed by name brands. Armani, D&G, and Gucci mean nothing to them, because they are just over-priced off-the-rack suits. My clients wear custom clothing. All of their suits have THEIR OWN NAMES in them.

As a private clothier, I’m not just a clothier. I’m a lifestyle consultant. I consult my clients not only on suits, but on the things that come with their lifestyle. I am currently studying up on mega yachts. The summer is quickly approaching and they will be renting, leasing, and buying yachts. I need to know these things. I need to know about private jets,  expensive watches, golf courses, and fine dining areas. These are normal parts of my clients world and I need to understand how they live.

I hope you will be able to use The Perspective to build, grow, restructure, or solidify your business. Those of you that know me, know that I am a straight forward person. My advice will be direct, focused, and at times painful. The truth hurts sometime. It’s not personal. It’s just business. Just know I’m doing this out of love, not malice.

God Bless and Dress Well,

William Wilson