There is a school of thought out there that suggests you shouldn’t ask people to follow you on Twitter. They think if people want to follow you, they will just magically find you and follow you; or if you’re tweets are cool enough they will follow you. There is even a school of thought that says you should tweet often and if what you tweet is interesting enough, the people you want to follow you will follow you. There’s an old Asian saying, “Starving man wait long time for roast duck to fly in mouth.” This could not be more true. The idea that if you tweet it they will come from a business aspect is asinine, if not just plain reckless.
From time to time I get people that ask me to follow them on Twitter. And usually I do. Now if these people didn’t ask me, not only would I not have followed them, I wouldn’t have even known they existed. To take the position that it is wrong, silly, or desperate to ask someone to follow you is either pride or ego; neither of those is profitable. There is NOTHING about NOT asking someone you want to follow you to do so, that makes sense. It’s the basic equivalent to wanting to take a girl out, but instead of just asking her for her number, you dress nice everyday, make sure you are in her vicinity, and have random conversations around her in hopes of saying something she finds interesting, and then she just gives you her number. If we did that the population would shrink by 70% in my lifetime.
James 4:2 states”…Ye have not because ye ask not.” If you want something ask for it. If they say no, so be it. But at least you know. Now I have given you the common sense reasons why you should ask for people to follow you. Now I’m going to give you the fiduciary reasons. I asked a person to follow me, and a friend of mine had the audacity to tweet a smart remark about it. That’s cool. They have that right. Well that person followed me, and one of their followers found me also. They both became clients. Since then I have sold them about $15,000 worth of clothing, and it has led to 3 speaking engagements, paying my standard day rate. So all in all, had I took my friends position, I would have made over $25,000 less money in 2 months, and had 4 less target market contacts in my cell phone.Now maybe her position makes since in a social environment. But when you are an entrepreneur, everything is about business and everything is about your brand.
I don’t expect her or other non-entrepreneurs to understand that. By the things some business owners tweet, there are some entrepreneurs that don’t fully grasp personal branding themselves. She is very, very good at her job and doesn’t rely on social media as part of her brand marketing for financial gain.
Until next time,
God Bless and dress well