How To Conduct A Meeting With Me

William Wilson, CEO William Wilson Clothing

As my brand has grown, I get more and more requests for business meetings, opportunities, and of course customers. However, as my brand grows, my available time to meet becomes less. So it is imperative that my meetings are timely and stay on schedule. It has also become very apparent that not many people understand how to conduct a meeting, or their role in the meeting.  So let me explain, at least in dealing with me.

Look at a meeting as a first date. You are trying to impress your potential client. You want to show them the best of who you are, and what you have to offer. You are not likely to get a commitment from a first date, much the same as you may not get one from a first meeting. It is purely the opportunity to make yourself known on a more intricate level. And if all goes well, you can move on to the next level. At times, it is a screening process, designed to weed out people being considered. Especially in a first meeting, check your ego at the door. Unless you are selling something your potential customer has to have, that no one else sells, it is all about them. If they don’t like you they will not buy from you. I am the same way. I will pay more to work with someone I like, than someone I don’t.

First: I am a busy man. I don’t meet for the sake of meeting. I don’t schedule meetings to fill up my calendar. I meet with a purpose, and if that purpose is not fulfilled, it was not a successful meeting. If you meet with me, have a reason. Know about my business. Don’t tell me you want to meet with me to see “how our businesses can work together”, if you don’t know what I do. I consider it a sign of disrespect and lack of professionalism, and I WILL NOT work with you period. In fact I will sit in that meeting waiting to leave. I will delete your number from my phone (if it is in there), and I will never call you again.

Second: I initially meet in person. I don’t have phone meetings with people I don’t know, until I am comfortable working with you. I ‘m a country boy from Arkansas, I like to look in the eye of the people I deal with. I have to know who you are as a person before I deal with you. So don’t ask to have a phone meeting initially. It won’t happen. Don’t assume that our first meeting will be a phone one. You will be mistaken.

Third: Be aggressive. Show me what I have to look forward to in dealing with you. My photographer, became my photographer because she was aggressive. She had talent, but she was confident and respectfully aggressive. She knew she was good, and she was ready to show me.

At a meeting with The National Business Association for Sports

Fourth: Have a plan. Have a plan when you meet with me. Don’t spend 30 minutes with useless chatter, then rush to finish the meeting because you have another appointment. I view the way you work with me, as a reflection of how you will work for me. So if you are disorganized with me, I see you as disorganized. I can only judge what I see from you.

Fifth: Call me. I am not going to track you down to spend my money with you. It isn’t my job to track you down. If I tell you I would like to meet with you to discuss using your services. I’m not going to call you again. If you aren’t concerned enough about your business to follow a hot lead, then you won’t give me the service I require. I feel that if I have to track you down and ask you to call, then that’s what our relationship will always be.

Sixth: Tell or ask don’t assume. I’m the customer. Don’t assume I know your business. I know suits, not PR or photography. If you do PR, and I am looking for a PR person. Ask what I am looking for, but understand I’m not a PR professional, so I don’t know all of my options. I expect you as the expert to paint a detailed picture from my general set of goals. I expect you to be able to map a path to my goals.

Seventh: Do try to sell me. I know when I want to buy or not. Don’t try to sell me. If I’m interested I will let you know. Though i like aggressive when it comes to your personality, I don’t like pushy salespeople. If I tell you let me get back to you, I will get back to you. If I’m not interested, I’ll tell you. But even if I am interested, and you are too pushy, I will get your service from someone else.

Eighth: If I’m looking at your service, impress me. Typically, I’m a person that talks to a number of people that do what you do. I will interview a number of companies for various reasons. Most important being, you will be a part of my team and you will represent me. It is important that your brand represents my brand effectively. Cost isn’t always the most important factor. It’s about how we work together, and how well we speak the same language. I need to know you fully understand my brand so I know you can represent my brand.

Ninth: Dress Appropriately: I’m a professional, and I expect my potential business partners to be as well. I prefer you to dress professionally when we meet. I understand not all businesses require suits, but I do expect you to dress in a manner that reflects how you do business.

Tenth: Get me emotionally invested. If a person has a personal connection to a product he is more prone to purchase it. I am currently looking for a PR person. I have spoken with a few. I have been given quotes, and I have list of services. What I haven’t been given is a plan. PR is an unquantifiable service. A person can be working their but off and get no results, or they can make 3 phone calls and change your world. Since there isn’t a tangible product that is being offered. I would like to know what the plan of action is; especially since it’s the success of my name and brand that’s at stake. If I’m shown a plan I can look at, understand, and believe in. I am more prone to work with that person. I don’t expect a plan in the first meeting. As I said, the first meeting is about getting familiar, and comfortable, with each other. I would expect to get a plan in 2-4 days.

As you can see, I have a specific way that I like business to be conducted. It may not work for you, or it may. But as for me, this is what I need in order for us to do business. Understand, a meeting is an audition for a role as provider of your services. You are one of many that may be vying for that position, so you never want to give your competition a leg up on you. The initial meeting may be the only opportunity you get to show someone who you are. So don’t blow it.

God bless and dress well

Want to Get Treated Like a Lady, Dress Like One

William Wilson, CEO William Wilson Clothing

I tend to post gender neutral blog postings about business, style, or things that are happening in my life. But today I’m writing this post because I’m often asked what kind of woman I like. And I think my answer tends to surprise some people. This often leads to conversations that led to this blog post. To sum it up, I’m not attracted to women that dress too provocatively. I tend to feel they are insecure, lacking attention, and will eventually lead to a relationship ladened with drama, arguments, and unsolicited input from her girlfriends (who have no man). I know I’m painting with a broad brush, and I know it isn’t applicable to  EVERY woman. But I have to draw on my experiences. After all, this is The William Wilson Perspective. If this isn’t you, don’t be offended. If it is, this is my perspective. I offer it out of love, and hope that it will give you a better insight to how you may be viewed.

I understand there is a distinct difference between being sexy and being trashy. There are some gowns and outfits that are extremely sexy, but are still tasteful. The dress Brittney Cason was wearing at the Sex and the City premier garnered a lot of attention from the fellas. (I know this because I heard the responses from men as she emceed the start of the fashion show). But of the responses I heard, none of them were crass, or objectifying in a negative way. It was a sexy, but elegant dress. Brittney is in great shape so

Jacinda Garabito, Dianne Gallagher, Me, Brittney Cason, and Jordan Fish at the Sex and The City 2 Premier at Mez

she can get every ounce of beauty out of a dress. It was appropriate for the occasion, and fully captured the theme for the evening. In fact all four women (Brittney Cason, Jacinda Garabito, Dianne Gallagher, and Jordan Fish), are extremely beautiful women that fully embodied the theme of the evening, and hit home runs with their impeccable attire. There were other women that displayed elegance and beauty at the event Kenetria Richardson (fiance’of NFL star Chris Harris), T-Strong (aka The Style Mavin), and Jameeka Whitten (JSW Media Group), Nadia Moffette (Miss North Carolina USA 2010) and her publicist Yolanda C. Broadie (YCB Agency).

On the flipside, there were some that honestly, should have known better. Now I don’t claim to the the bastion of knowledge in all things female fashion; far from it. But just because it’s fashionable, doesn’t mean it isn’t trashy. Just because it’s in fashion, doesn’t mean it’s for you. And just because YOU think it’s cute, doesn’t mean you don’t really look like a tramp to everyone else. Get mad if you want. I’m just saying.

I like women that dress classy, and respectful. I find female confidence to be very attractive. I believe a beautiful woman couldn’t hide her beauty if she wanted to. A classy, confident woman can not only catch my immediate attention, but they can occupy a space in my mind for a while.  I am rarely moved by women that I see dressed up like high priced (sometimes cheap) call girls. Necklines to their belly buttons, clothes 2 sizes to small, and so much butt showing I sometimes question why even pretend they’re trying to cover it. Sure you will get attention, but is it really the attention you want? Do you want to be respected and considered a lady? Or would you prefer to purely be the object of someone’s sexual desire? Here’s a little secret about SOME guys that are just out for sexual conquests. He will be everything you’re looking for until he gets you in bed, or gets tired of being in bed with you. Then the interest disappears, and you WILL be replaced with another woman shortly. Now don’t put the blame on him solely. Yes, he’s responsible for his actions, but so are you. Stop getting mad at men because they only think of you sexually, when you leave your house looking like the cover girl for “I Need Sex Tonight Magazine“. You can either leave the house looking like someone a real man wants to date, or someone that a man just wants to lay, that choice is yours. You decide what you wear when you leave the house. Just because you CAN do something, doesn’t mean you SHOULD do it. You’re  grown,  you can do what you want. But there are consequences to your actions.

Now I’m not your father. I may not even really know you. But I do have an interest in this, and I will tell you why. I consider myself to be a good, honorable, respectable, God fearing man. I make my mistakes, and I am far from perfect. But I get tired of being grouped into the “all men are dogs” category, (especially from women that leave the house looking like doggy snacks, and get mad when  dogs take a bite). Don’t leave the house looking like a stripper, meet a guy looking for a stripper, get treated like a stripper, then get mad because he didn’t treat you like an executive, and then bash ALL men. You catch a fish based on the bait you use. If you want a good man, look like a good woman. Want to get treated like a ho, dress like one. It’s not complicated.

Feel free to respond. I doubt that real, respectable, confident woman that have pride about themselves, and value their image will disagree with me. But I can be wrong. Let me know what you think. Just be respectful, and watch your language.

God bless and dress well,

William Wilson

Unintended Inspiration

William Wilson, CEO William Wilson Clothing

I attend Transformation Church. My pastor, Derwin Gray, inspired me today in church. That, in itself, is not breaking news. Millions of people are inspired every Sunday by their pastors. I’m no different. But what I think is noteworthy, is how he inspired me. It wasn’t his sermon (which was great). It wasn’t his delivery. It wasn’t his charisma. It was his exhaustion. Let me explain.

I was in the overflow area viewing the service. After calling the ushers to take up the offering, he came out to the overflow area. He saw me, spoke, gave me a hug and said he was going outside to get some air. I followed him and we spoke as we walked. Upon getting outside, he bent at the waist, with his hands on his knees and took a few deep breaths, much like a fatigued basketball player. As he rested, he spoke of us getting together to talk this week, and of preaching his third sermon since last night. He wasn’t complaining of being tired. He spoke as if he was sitting at his desk. Much like Jesus, “He never said a mumbling word.”  After taking a few minutes to get his wind, he stood, walked into the church, stepped up to the pulpit, and spoke as if he had just woken up. I would never had expected that the man, who 2 minutes earlier, was bent at the waist getting his wind, was the same man leading, motivating, and inspiring the hundreds with charisma and energy like you wouldn’t believe.

Derwin Gray, Pastor Transformation Church

It moved me. And it made me ask myself, “Am I leaving it all on the field?”

In front of me was a living, breathing illustration of a man that’s giving everything he has. And it is paying off. Transformation Church held its first service the end of January 2010, (yes less than 5 months ago). Since that time they have had to add an overflow area, and have added 2 more services, including a Saturday service. That’s divine progress. That’s God blessing his people.

I’m a social media nut. I’m on Twitter, Facebook, and LinkedIn. All day I hear people talk about being “on the grind”. This is the silliest statement I think I have ever heard. To grind is to wear something away. It’s a burden. It’s a chore. It’s the polar opposite of producing. Maybe that’s why I don’t hear the people who are always on the grind reporting of big things they are doing. They are just constantly “grinding”. It’s not a coincidence that the people I see making big moves, are never “grinding”. They are working. They are planning. they are building. They are succeeding. They are accomplishing.

I saw the evidence that my pastor is leaving everything on the field. He’s giving everything he has. His tweets (yes my pastor ! He’s cool like that) are always uplifting, motivating, inspiring, and at times, if we are honest with ourselves, hard on us. He doesn’t publicize he’s leaving it on the field, he just does it. And now, I have seen it. And it has motivated me to do more. Be more. And give more. Upward. Inward. Outward. Right Pastor Gray?