My business is built on certain creeds in life. they include 1. Never fall in love with your idea. 2. If more than 3 people give you the same advice consecutively, pay attention. And 3, support those that support you, and many others.
Now I am a lot of things. At times, I can be cocky, arrogant, and in some instances self absorbed. But one thing I am not, is unappreciative. I have received an enormous amount of love and support from my Facebook and Twitter families. Every time I have an event you guys show up and support, you read my blogs, you watch my videos and you give me feedback. You will never know the times I have been going through things personally, and your encouraging words have been a Godsend. But, I digress.
A common phrase many of you tell me is “I love your clothes. When I can afford it, I’m gonna buy something from you.” Though I know many people tell me that out of courtesy and support. I know many of you really want to purchase my garments. I understand my price point restricts many of you. I have thought about this and it seems wrong that the people who support me the most, are the ones that cannot afford my product. That’s why I am announcing to you first, the launch of a new line with a lower price point for William Wilson Clothing.
I have just completed a deal with one of my fabric manufacturers to provide me with 150 fabrics at a reduced rate (but not reduced quality). This allows me to provide 150 different, fully customizable suits (with no reduction of quality) starting in the $500-$600 range. I will also have limited shirts at $120 dollars. I know this may still leave some of you out and I apologize, but I can only lower my prices so much. I am also limiting the number of clients I take. (I have to maintain a level of exclusivity or I undermine my core brand.) Plus this will allow my new line clients to have the same feeling of exclusivity as my premium brand clients.
I am letting you in on this first. My official press release will be released Friday. Please know that I truly appreciate all the love and support, you guys give me. I can’t take all of your advice, but trust me, I am listening. Until next time…
God bless and dress well,