Remove The Social Leaches From Your Life

William Wilson, CEO

In every society, there are two types of people in which you can always count on coming in contact; those who support, and “social leaches”. By social leaches, I mean people you rarely see or talk to, that never support what you do, never reciprocate your kindness, and when you do hear from them, they always want a hookup. Until my brand began to take off, I never realized the depths to which these people existed or the level of audacity they have. The things they will ask for, without offering anything in return, is staggering. I have had over 20 people, that I haven’t talked to in over 6 months, contact me in the last 48 hours wanting to know if I would “hook them up” with clubhouse tickets to the race. Oddly enough, the last 2 times I heard from many of them, they were asking to get into my party/ tournament for free, or they wanted tickets to last October’s race. Beware of leaches in your life.

I recently held the third annual William Wilson Celebrity Invitational. It’s a private, ultra-exclusive celebrity golf tournament. Celebrities, CEOs, business executives and friends came out for a great party held at Jetpool’s private jet hanger, followed by golf at Carolina Lakes Golf Club. Now this is a very exclusive event, with very limited access from the public. In fact, t’s always been an invitation-only event. This year we opened ticket sales up to 50 people for $100. Given the status of attendees in the room, this was a steal. You’d be surprised the number of people that still called, texted, emailed, and used every other form of communication, asking if they could get in free. Again, these are people I rarely EVER hear from. They are not clients of William Wilson Clothing or Jetpool, and they are not offering anything in return. These people are social leaches.  They will suck every opportunity out of you they can, and when they have gotten what they want out of you, they will disappear until they need something else from you.

In business, time is your most important asset. You cannot afford to waste time dealing with people that bring no benefit to you. Maya Angelou once said, “When a person tries to show you who they are, let them.” If someone is showing you that they only show up when they need a hookup; that’s who they are. Accept that. This goes for business and personal environments. Don’t waste time and energy trying to convert a social leach. Use that time to build relationships with positive people that will yield positive results. I was recently asked how Ryan Stone of Jetpool and I had such a strong relationship. I told them the answer was simple “We both look out for each other. It’s not just a partnership. We’re friends. I help them, they help me. No one feels like they are being used, manipulated or being taken advantage of.” They seemed surprised by the simplicity of my answer. But it is what it is. No one wants to feel used. And if you only contact people when you “need a favor” you are using them. If you have social leaches in your life, remove them. There is nothing good that will come from that relationship, unless you’re the social leach. Until Next time…..God bless and dress well,

William Wilson, CEO

William Wilson Clothing

Follow William on Twitter

Put A Price Tag On Your Time

William Wilson, CEO

The 2 easiest ways to annoy me is to smack your food when you eat, and waste my time. I rarely encounter the former, but the latter is a constant battle. In my years of business, I have realized there are people that are always busy, but are never actually productive. It’s easy to be busy, just schedule a bunch of meetings, or events, to keep your calendar full. But to be productive requires planning, strategy, execution and follow up, in addition to a few others. I prefer to be productive.

Until you put a valuation on your time, you have no problem wasting it. My most valued asset is time. I can make more money. I can meet new people. I can even gain more clients. But I cannot add more time. Therefore, I choose to not waste my time on irrelevant things, people and conversations. It’s not that I’m better than anyone else, I just don’t have the time to waste; even if I wanted to. To ensure I make the most of my time, I put a value on it. I value my personal time at $2000/ hour. So now before I spend 15 minutes having a conversation, I ask myself “Is this worth $500 that I can’t recoup?” If the answer is no, I respectfully find a way to exit the conversation.

Since I brought up the subject of filling your schedule with meeting. The most annoying thing to me in a meeting is when someone calls me to request a meeting and when I sit down they make this statement. “Tell me about your business.” You should already know about my business. Otherwise, why did you schedule the meeting in the first place. It tells me that you did not do you research and prepare for the meeting. It also eliminates the need to continue the meeting any further as far as I’m concerned. If you aren’t professional enough to prepare for your meeting, then you aren’t professional enough for me to do business with. Unless you say something that blows me away, you have very little chance of us doing business together.

If you have time to waste, you aren’t being the most productive. Successful business people are always trying to figure out ways to save time. They say “Time is money” Actually, time is more important than money. You can always make money, but time is a non-renewable resource. Until you give it a value, you will always waste it. But then again, that’s just me. Until next time……

God bless and dress well,

William Wilson, CEO

William Wilson Clothing