I know you are thinking, “How can fear be a good thing?” You probably thinking of all the negative things that come with fear. Anxiety, nervousness, lack of sleep, on edge, and being in a constant state of uncertainty. Or as I like to call it, “ENTREPRENEURSHIP”. I know right about now, someone is thinking 2 Timothy 1:7 (For God hasn’t given us the spirit of fear; but of power, and of love, and of a sound mind.) And I am not one to go against the Bible. But before you get on your holy high horse, we ALL do PLENTY of things on a regular basis that God didn’t give us a spirit of. So let’s not be sanctimonious here please.
Fear is good for 3 reasons:
1. Fear makes you pay attention. When you are scared, you pay attention to everything around you. You look for anything out of place. You make sure you cover all of the vulnerabilities that you can. You make sure to dot your I’s, and cross your T’s. Kind of like when the police are behind you. You make sure you drive the speed limit, use your turn signals, have on your seat belt, and you don’t text and drive.
2. Fear makes you appreciate things. When you fear losing something, you pay more attention to it. It moves up your priority list. You either handle it yourself, or you put your BEST person on it. When you’re afraid you are about to lose your best client (or your significant other) you make sure to do everything you can to keep them. You stop focusing on how much more you can add to your portfolio, and focus on paying attention to what you already have. After all, adding new customers, while losing old ones, is a net zero gain.
3. Last and most importantly. Fear means you’re taking a chance. If you start a new venture and you’re not afraid it will fail, then you aren’t really taking a risk. You’re just playing it safe. You’re not making moves, you’re just treading water. That’s not to insult anyone. It’s just the truth. It isn’t always a bad thing. You shouldn’t try to always hit home runs. Sometimes you just need to get on base. But if you NEVER feel afraid of failure, embarrassment, or losing; you haven’t fully invested yourself in it.
Life is about taking chances. That’s why it’s a risk. I have been more successful than I deserve to be. And I fail. I FAIL A LOT! Every time I launch a new brand, begin a new initiative, or try an idea- I am scared to death it won’t work. The night before my William Wilson Celebrity Invitational Party I can barely sleep. That entire day I’m nervous people won’t show up. Then I’m nervous they won’t have a good time. I’m nervous the next day it’s going to rain, and people won’t get to play golf. My stomach is in knots that the celebrities that graciously give their time to come play won’t have a good time and won’t come back. Every year, God blesses me with a successful event, and the next year I’m just as nervous as before. This is not just the life of an entrepreneur. It’s life period. Take some chances. Get out of your comfort zone. Take a risk. Will you fail? Maybe. Can you guarantee your risk will pay off? No. But when you take a big chance, and you’re worried it won’t work. And you pray and you pray; and when the time comes, it works. There is no other feeling on Earth like it. Give it a shot. It just may work. Until next time…..
God bless and dress well.
William Wilson, CEO
William Wilson Clothing.
Follow William on Twitter: @TheClothier